Social Media Disasters: Avoiding Social Self Destruction
The truth is that a complaint can go from an email to the national news within 24 hours thanks to the power of social media and the internet. The question is... do you know what to do to ensure this doesn't happen to your company?
Book Brad for your Conference, Workshop or Staff Upskilling
Brad Hauck will bring online risk management alive to your attendees or staff. Through customer service case studies, real world examples and true stories, they'll leave with a set of skills that will help them protect their companies online. Call 1300 793 700 to book.
In today's world, Customer Service is Risk Management
Your Reputation Is Just A Few Clicks Away from Disaster!Every moment of every day, your personal and company reputation is only a few words and a click away from a deluge of damaging online publicity. What are you doing about it? More importantly, do you know what to do when it happens?
Within minutes, the reputation you have worked so hard to achieve could be permanently damaged if you don’t know where to start. If you react rather than respond, or attack back rather than acknowledge, you can cause a worldwide backlash to ripple through social media and the search engines... not to mention what the Press will do when they see what’s being said. Believe me... they’re watching!
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.” - Warren Buffet
Essentially online brand/reputation management is about managing what that people write, read or say about you online and working to fix negative content by organising positive solutions.
With growth of social media and blogging sites like Facebook, Twitter, Blogger and Review sites like Trip Advisor, it is easy for anyone to interact and voice their opinions about anything - including your products and services. Whether those opinion are the truth or not doesn’t seem to matter. But what do you do when this happens?